"I Forgot The Brand" is a visionary clothing line that fuses sustainability with creative expression, transforming pre-loved garments into wearable art. Our task was to develop a cohesive brand identity that resonates with the brand’s mission of merging playfulness and imagination with eco-conscious practices. Through a strategic approach, we crafted a brand narrative and visual identity that not only captures the essence of the brand but also appeals to an audience deeply passionate about sustainability and creativity. This project was all about positioning "I Forgot The Brand" as a leader in the intersection of art and environmental responsibility.
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