Glacier Tanks
Scope
Glacier Tanks reached out to us to quickly turn around a communications plan for their participation in the Craft Beers Expo in Las Vegas, Nevada. We had to create and execute a full communications plan within 24 hours that leveraged social media and email marketing.
Objective
Engaged with followers and generated interest in Glacier Tanks event offer. Raise sales revenue through email marketing while increasing engagement on social media.
Marketing & Advertising
Event Dates: Sunday, April 21 through Wednesday, April 24
Communications Plan
Two emails to communicate Glacier Tanks participating in CBE to their first-party data
2-3 social media posts per day that lead up to the event and Glacier Tanks event activation.
Digital Banners
