DeRose's Pizzeria, a new pizzeria located in New York City, sought to create a brand identity that reflects the authentic spirit of Italian pizza while launching a strong social media campaign for their kickoff week. The project aimed to establish DeRose's as a go-to pizza destination in NYC by developing a retro and pop art-inspired visual identity that resonates with the city's diverse and nostalgic audience.
Our team was tasked to develop a compelling brand identity that captures the authentic Italian pizza experience. Design a memorable logo that embodies the brand's personality and values. Create engaging, shareable content for social media to drive awareness and excitement during the kickoff week—position DeRose's Pizzeria as a unique and vibrant destination for pizza lovers in NYC.
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