Antiques + Modernism Show
Scope
The Community House Winnetka Women's Board has presented the Antique + Modernism shows for over 50 years. We were tasked to create compelling creatives for both online and offline channels, manage and optimize the show website and the website, thewinnetkashow.com, and execute and monitor campaign performance across all channels. drive new traffic and social media engagement while generating sales.
Objective
Raise $60k in revenue through donations and ticket sales
Increase event awareness through social media engagement and website traffic
Advertising
Offline
Leverage local publications and newspapers by inserting full-page and half-page advertisements and detailed editorials highlighting the show.
Online
Optimize thewinnetkashow.com to ensure search engines are given the show site's best placement.
Execute geotargeted and demographic-paid social campaigns.
